Art and Advertising

Description

She discusses too the various collaborations and crossovers between art and advertising: the work of artist, director and creative Tony Kaye; adman turned collector Charles Saatchi and the issues of celebrity and branding that surround him; and the endorsement of art by highly branded products such as Absolut Vodka, to show that art.

Reviews

'Gibbons cites aspects of the development of both advertising and art in the last century to make a case for how the relationship between art and advertising is actually mutually beneficial, rather than purely exploitative.' Media Week

Stock Information

General Fields

• ISBN : 9781850435860
• Publisher : tauris
• Imprint : tauris
• Publication date : May 2005
• Dimensions : 210mm X 148mm X 14mm
• Product Type : books

Special Fields

• Illustrations : illustrations
• Pages : 208
• Author : Joan Gibbons