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Purple Cow: Transform Your Business by Being Remarkable
Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret-a-Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.<br><i>Purple Cow</i> describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.Stock Information
General Fields
- : 9780141016405
- : Penguin Books Ltd
- : Penguin Books Ltd
- : January 2005
- : 198mm X 129mm X 9mm
- : books
Special Fields
- : 160
- : Seth Godin
Print